MBA in E-commerce Marketing and Management

The world has become the global marketplace for online companies and they deal with customers worldwide. E-commerce marketing and management have introduced a swift shift in business management as it is preferred to conduct business online in contrast with the conventional methodology of undertaking business in mortar and brick locations. It adds the advantage of speedy business transactions with minimum costs. To understand the fundamentals of e-commerce business and learn expertise in business dealings, MBA in e-commerce marketing and management has come to the fore.

MBA in e-commerce marketing and management is a two-year specialized program designed to prepare prospective learners with professional skills in e-business opportunities. The program hones skills in marketing and management and helps gain insights into maintaining the quality of products, customer retention, and customer acquisition.  

The curriculum of the MBA in e-commerce marketing and management helps build an advanced understanding of concepts such as operations management, e-commerce marketing & strategy, entrepreneurship in e-commerce, software project management, enterprise resource planning, database management, management information system, and structured system analysis and design, and lots more.

Career prospects for MBA in e-commerce marketing and management are quite lucrative as e-commerce businesses are flourishing and taking over the traditional methods of businesses across the world. There is a multitude of job opportunities available such as website developer, e-commerce consultant, advertising and promotion manager, supply chain manager, online store owner, sales manager, PR manager, marketing manager, business analyst, customer relations manager, database administrator, business development manager, brand manager, management consultant, and many more.