Ph.D in Sales and Marketing

Drive Market Innovation and Transform Business Strategies With a Ph.D. in Sales and Marketing

As the world moves to digital transformation, consumer behavior evolves the market trends. Thus, sales and marketing come up as the most important component for business growth and success. To upgrade the brand visibility that helps to drive profit, organizations are seeking to add sales and marketing experts who can analyze the ongoing market trends, and run and develop strategic marketing campaigns to optimize sales performance. The Ph.D. in Sales and Marketing course offered by PAIU equips potential scholars with advanced research skills, data-driven methodologies, and strategic insights to drive business growth and consumer engagement.

The Ph.D. in sales and marketing course offered by PAIU is designed for working professionals, students, and researchers who are eager to explore consumer behavior, digital marketing tools and techniques, brand management, and sales optimizations. The course is recognized and approved by the Rector of the Paris Academy and Ile-de-France, allowing flexible learning to support learners worldwide.

Introduction

If your core interest is to drive business growth and understand consumer behavior, A Ph.D. in Sales and Marketing from PAIU would help to accomplish your career goals as the program offers a comprehensive curriculum that integrates theoretical foundations with practical applications. The course enables scholars and working professionals to specialize in the realms of branding, consumer behavior, B2B & B2C sales concepts, online or offline marketing techniques, neuromarketing, and international marketing. Whether you aspire to be a sales consultant, marketing strategist, corporate leader, or academic researcher, this program provides the expertise needed to influence purchasing decisions, enhance brand value, and drive revenue growth.

Program Overview

• Explore the impact of sales and marketing on business growth and consumer behavior with in-depth learnings and skills required to overcome challenges.

• Understand the use of consumer behavior and psychology for better decision-making, contribute to crafting effective marketing strategies to engage with consumers.

• Gain hands-on training on advanced digital marketing tools and techniques to facilitate brand promotion, including SEO, social media marketing, content marketing, and AI-driven marketing automation.

• Utilizing big data, business intelligence tools, and predictive analytics for informed decision-making, analyzing data-driven marketing strategies.

• Investigate branding, market positioning, and customer experience management, developing frameworks for long-term brand success.

• Evaluate the role of globalization and international marketing, addressing challenges in cross-cultural branding and global market expansion.

• Research the impact of emerging technologies such as artificial intelligence, blockchain, and virtual reality on sales and marketing practices.

• Collaborate with research institutions, businesses, and industry leaders, gaining practical exposure to real-world market challenges.

• Prepare for leadership roles in academia, corporate sales and marketing, consulting, and entrepreneurship, positioning yourself as an expert in market innovation and business growth.